19 February 2014
Hotwire.com said it has revealed results about mobile bookings from its third annual American Travel Behavior Survey, which was conducted online in October 2013 on behalf of Hotwire by Harris Interactive among over 2,000 US adults ages 18 and older.
The survey found that 18 percent of American adults who have ever booked travel, have done so using a mobile device. Additionally, the results revealed younger adults are significantly more likely to book travel on mobile devices–37 percent of adults ages 18-34 and 25 percent of adults ages 35-44.
The survey also found that 48 percent of adults report being more comfortable with eleventh hour booking (i.e., within seven days of check-in) than they were five years ago. Moreover, 80 percent of Hotwire´s bookings on a mobile phone and 70 percent on a tablet are made at the last minute (the day before or day of arrival).
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars and vacation packages. Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. Its website is at http://www.hotwire.com.