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Microsoft signs crossover agreement with Starcom MediaVest Group

Microsoft Corp. (NASDAQ: MSFT) and Starcom MediaVest Group said they have signed an agreement to work together on video ad experiences across Microsoft´s portfolio of digital advertising assets.

The agreement provides SMG and its clients unprecedented access across the video opportunities afforded by Microsoft properties such as Xbox, Skype and Ads in Apps on Windows 8, as well as MSN and the Microsoft Video Ad Network, to deliver seamless innovative experiences that marketers can execute, buy and measure as they do with linear TV media. When combined, Microsoft´s video portfolio network reaches more than 78 percent of the US Internet audience.

According to executives of both companies, the agreement aligns with Microsoft´s “one video” vision and SMG´s vision for delivering integrated video ad experiences across multiple screens. Financial terms of the deal were not disclosed.

Starcom MediaVest Group brings brand experiences to life through its three global agency brands: MediaVest, Starcom and Spark.

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


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