Callidus Software Inc. (NASDAQ: CALD) said it has acquired LeadRocket, Inc., an innovative social engagement and digital marketing platform provider.
CallidusCloud´s Lead to Money solutions provide sales and marketing teams with a platform to attract and accelerate leads through to closed deals. The acquisition will equip sales with the power of social media and extend the reach of marketing campaigns. Any sales professional on any device will now be able to tap into the power of digital marketing with this unique combination.
The acquisition includes three important patents. CallidusCloud expects no significant contribution to revenues from the new technology until the later part of 2014 and does not anticipate the acquisition to be dilutive to earnings in Q1.
Callidus Software, doing business as CallidusCloud, is the provider of sales and marketing effectiveness software. Its website is at www.calliduscloud.com.