NBC to use Microsoft for live, on-demand streaming

Microsoft Corp. (NASDAQ: MSFT) said it has been selected to be the cloud encoding and hosting platform provider for NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, Feb. 6–23.

As a result, viewers will be able to watch Winter Olympics programming via more than 50 live high-definition streams and on demand.

Through the power of cloud computing, NBC will use Windows Azure Media Services, a scalable video service platform hosted in Microsoft´s datacenters, to publish and stream coverage of the 2014 Sochi Winter Games.

Microsoft customers watching the Winter Olympics will benefit from a connected viewing experience across any Windows Phone 8 or Windows 8, Windows RT, Windows 8.1 or Windows RT 8.1 device.

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal´s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in US television history. For more information on NBC Olympics´ coverage of the Sochi Olympics, visit: http://nbcsportsgrouppressbox.com/.

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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