Wireless Ronin Technologies, Inc. (OTC: RNIN) said it has published a new white paper emphasizing the importance of developing a comprehensive in-store digital content strategy prior to implementing a digital marketing solution.
Initial planning is critical in establishing the technical framework and workflow definitions for a digital network. A content strategy will dictate which types of digital devices should be used, where they should be located in the store, and how often the content should be updated. It provides the stable foundation on which to apply ever-changing communication objectives.
Wireless Ronin Technologies is a pioneering marketing technologies company headquartered in Minneapolis, Minnesota.