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United Airlines, Team USA members launch 2014 Olympic advertising

6 February 2014

United Continental Holdings, Inc. (NYSE: UAL) company United Airlines and members of Team USA said they are offering social media fans and followers a sneak peek at the airline´s 2014 Team USA television advertising campaign.

Members of Team USA featured in United´s ads are tweeting and posting links to the airline´s all-new 60-second commercial, “Athletes Aboard,” via their personal social media channels, including Twitter, Facebook and Instagram.

Narrated by Academy Award-winning screenwriter and actor Matt Damon, the first of three commercials will air during NBC´s broadcast of the Sochi 2014 opening ceremony.

Athletes will also post links to exclusive behind-the-scenes videos of the commercial shoot which the airline filmed in a United hangar in Los Angeles on board a Boeing 777 aircraft and provide friends and followers with updates via the hashtag #AthletesAboard. Additionally, United will include the hashtags #AthletesAboard and #TeamUSAfriendly in posts on its social media channels, enabling fans to get all of the latest updates from the airline and athletes.

United Airlines and United Express operate an average of more than 5,300 flights a day to more than 360 airports across six continents. For more information, visit


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