Media Analytics Corp.´s (OTC: MEDA) (OTCBB: MEDA) Klarity reported it has announced the launch of a Sina Weibo analytics app integration for HootSuite. A microblogging site with similarities to Twitter, Sina Weibo is one of the most popular sites in China, a market penetration comparable to Twitter´s in the US
The app provides HootSuite users access to analytics about Chinese social behavior, assisting advertisers and agencies with marketing strategies to target the mainland Chinese audience. As the leading social media management system for brand management, HootSuite´s dashboard-style user interface supports social network integrations for Twitter, Facebook (NASDAQ: FB) , LinkedIn and Google (NASDAQ: GOOG).
Media Analytics Corp.´s social media tools and solutions enable advertisers, publishers and agencies in the US and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. Its website is at www.media-analytics.us.