American Kennel Club picks Marketo to enhance engagement with dog lovers

Marketo (NASDAQ: MKTO) said that the American Kennel Club (AKC) selected Marketo´s Dialog Edition to enable them to listen and engage with dog owners in real-time.

By leveraging Marketo, the AKC can interact with club members based on individual online behaviors to deliver personalized content that promotes responsible dog ownership and helps people better enjoy their pets.

The AKC recently launched Woofipedia, a content-rich community site aimed to engage, entertain, and educate a younger, online-centric demographic of dog lovers. With Marketo, the AKC can understand what people love to discuss and learn most about their dogs on Woofipedia, and then extend two-way conversations with community members across other channels.

The American Kennel Club is a registry of purebred dog pedigrees in the United States. Beyond maintaining its pedigree registry, the AKC also offers competition events and educational content on dog ownership, training and services in an effort to promote responsible ownership by helping owners find the right dog for them and discover more things to enjoy with their dogs.

Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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