Open Close launches Canadian brand campaign

23 January 2014 said it is embarking on a major national brand launch promising to deliver Canadians the “delight of right”: the moment when you open the door and see that your accommodation is exactly right.

With most Canadians intending to spend nearly 31 days of 2014 on vacation, as revealed by´s latest customer survey, there is a lot of planning involved. The pressure to get it exactly right is immense.

“Canadians are prolific travelers who take vacations very seriously they travel longer, farther and spend more than most around the world. Their delight stems from getting the best out of every travel decision they make, which is why I´m so proud that we´re launching a big push to really connect with the Canadian market,” said Darren Huston, CEO of

Booking.yeah, the company´s first-ever brand campaign in Canada, reinforces the company´s “delight of right” message. is a world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property from small independents to five-star luxury. Established in 1996, B.V. owns and operates, and is part of The Priceline Group (NASDAQ: PCLN).


If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.