Responsys, Inc. (NASDAQ: MKTG) said it has acquired Push IO, a leading push notification provider. Financial terms of the deal are not being disclosed.
As the ability to receive push notifications expands beyond mobile phones and tablets to any Internet-connected system, the Push IO platform will enable Responsys customers to orchestrate relevant marketing experiences within and across devices.
Once integrated into the Responsys Interact Marketing Cloud, Push IO´s platform is expected to provide marketers with the unique ability to deliver push notifications across devices as part of an orchestrated customer journey that includes SMS, email, display and more.
Responsys is a leading marketing cloud software and services company. Its website is at responsys.com.