Marketo (NASDAQ: MKTO) said that new client Payoneer uses Marketo´s platform to drive revenue growth through global campaigns.
Payoneer is a provider of global payment solutions, providing services to thousands of companies andms of people worldwide.
“We deployed Marketo in order to more effectively control the segmentation and customization of our global marketing campaigns,” said Ariel Navon, director of sales operations for Payoneer.
Marketo allows companies such as Payoneer to more effectively measure their sales, and associate marketing costs with actual revenue to show an accurate ROI. The easy-to-use platform helps to cut down on time spent managing the technicalities of global campaigns, allowing more focus to be placed on actual goals and strategies.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.