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Yonghui Superstores agrees to launch myStore platform

eFuture Information Technology Inc. (NASDAQ: EFUT) said that it has signed an agreement with Yonghui Superstores Co., Ltd. to launch myStore, a social shopping network that connects consumers and their friends, retailers and consumers and engages the mass consumer communities at large.

Established in 2001 and listed on the Shanghai Stock Exchange in 2010, Yonghui was recognized as the 13th of the Top 100 Chain Retailers of China and the seventh of the Top 100 FMCG Enterprises of China in 2012, and was awarded the honorary title of National Advanced Employed Enterprise and National Labor certificate by State Council of the country.

eFuture will provide to stores owned by Yonghui Superstores with integrated services such as mobile marketing, mobile shopping, and membership management to monitor and gather information on consumer behavior, such as purchasing patterns and reaction to marketing campaigns, through eFuture´s renowned data analytics capabilities. eFuture will also develop the system interface with Yonghui´s ERP system in its headquarter and stores.

eFuture Information Technology is a provider of software and services in China´s rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China´s front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, visit


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