Fiji Airways sets up 5-year strategy

13 January 2014

Fiji Airways announced details from its five-year strategic plan approved by the airline´s board in mid-December 2013.

Developed through input from customers, employers, and stakeholders, the plan includes three focus areas: (1) growing the number of aircrafts and available seats, (2) increasing operating profits and passenger numbers, and (3) expanding the airline´s route network through key airline partnerships.

The airline said it plans to increase its fleet size by 25% with new A330-200, B737-800s and ATR72-600s aircrafts. The additional aircraft will support plans to increase the number of available seats and passengers across all markets by 35% and 39%, respectively.

The airline will seek to activate an aggressive financial performance strategy to increase operating profits above USD100m (FJD), a goal calculated using current fuel prices and exchange rates.

In terms of network expansion, Fiji Airways will focus on the deliberate selection of new routes and airline partnerships through detailed scheduling studies and interlining and code-sharing opportunities. Recent amendments resulting from the plan include new direct Sydney-Suva and Apia-Suva services and changes to some Auckland-Nadi departure times.

Founded in 1951, Fiji Airways is Fiji´s national airline and aims to become the airline of choice of the South Pacific. From its hub at Nadi International Airport, Fiji Airways and its subsidiary, Pacific Sun, fly to 15 cities in ten countries. The company´s website is at www.fijiairways.com

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