Virgin America, Alliance Data to unveil new credit card program

8 January 2014

Virgin America said it will partner with Alliance Data Retail Services to launch a new Virgin America Visa Signature Credit Card and a first-ever Virgin America Premium Visa Signature Card.

Both co-brand cards offer Virgin America guests and Elevate frequent flyer program members a host of perks to make their travel experience more convenient, flexible and rewarding. Under terms of the multiyear agreement, Alliance Data will partner with Virgin America to provide a full suite of credit and marketing services for the Virgin America Visa Signature Card and will leverage its full suite of acquisition tools along with its marketing and analytics expertise to drive cardholder spend and further support one-to-one customer engagement.

The new Virgin America Visa Signature Card offers a free first checked bag for the cardholder and a travel companion on all Virgin America flights, USD150 discount for one companion ticket every year (discount off base fare before mandatory taxes and fees), and 20% savings on all in-flight purchases made on the airline´s touch-screen Red in-flight entertainment system.

Alliance Data consists of three businesses: Alliance Data Retail Services, a provider of marketing-driven credit solutions; Epsilon, a provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne, which owns and operates the Air Miles Reward Program, Canada´s premier coalition loyalty program. For more information about the company, visit www.alliancedata.com, or on Twitter via @AllianceData.

Virgin Ltd. Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury and exceptional personal service. The group includes Necker Island in the Caribbean´s British Virgin Islands, Ulusaba Private Game Reserve in South Africa, The Roof Gardens and Babylon Restaurant in London; Kasbah Tamadot in Morocco, The Lodge in Verbier, Necker Belle, a 105 foot luxury catamaran, Necker Nymph, a three man aero submarine and the latest addition to the portfolio – Mahali Mzuri, a safari camp in Kenya. The company´s website is at www.virginlimitededition.com.

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