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Amazon beats Mayday button response time goal on Christmas Day

27 December 2013 — Amazon (NASDAQ: AMZN) said that on Christmas Day, the average response time when a customer tapped the Mayday button on Kindle Fire HDX was just nine seconds, faster than the response time goal of 15 seconds.

Thousands of Mayday Tech Advisors across the US were available on Christmas Day to take calls from customers.

By tapping the Mayday button in Quick Settings, an Amazon expert will appear on the Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you. is based in Seattle and opened in July 1995. Amazon and its affiliates operate websites, including,,,,,,,,,,,, and


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