Consumer confidence toward the overall economy and technology spending in December both remain steady with last month´s elevated sentiment levels, according to figures released by the Consumer Electronics Association.
“We are watching tech sentiment closely as key areas of growth will begin to slow naturally in 2014. However, several areas, such as wearable tech devices, will see gains as consumer awareness around these products continues to increase.”
The CEA Index of Consumer Expectations (ICE), which measures consumer expectations about the broader economy, increased by 0.1 point in December to reach 168.5, staying consistent with last month´s ICE.
“Consumers are closing out the year with a decidedly optimistic view as sentiment recovers lost ground from declines earlier this year,” said Shawn DuBravac, CEA´s chief economist and senior director of research. “Recent announcements regarding Federal Reserve policy, as well as improving economic fundamentals, reaffirms 2014 will begin on more solid footing than we´ve seen in the last five years.”
The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, fell by 2.7 points in December to 90.2.
The Consumer Electronics Association is the technology trade association representing the consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.