Motorola Solutions, Inc. (NYSE: MSI) unveiled the results of its seventh annual holiday shopping study, which found that overall in-store satisfaction has grown 23 percent in the last six years.
Meanwhile, satisfaction with the checkout process and the availability of store associates has increased 32 percent and 23 percent respectively since 2008. Retailers need to continue to offer choice and options to shoppers across all channels online, in-store and mobile. Shoppers also reported a dramatic increase in use of their smartphones for shopping-related activities including mobile couponing.
Some shoppers continue to prefer self-service while others want store associate assistance and engagement. This includes equipping associates with innovative technology to answer questions and enable a faster check-out experience. Across the retail environment including online, mobile and in the store, technology solutions are helping retailers enable and improve every aspect of the shopper´s experience.
Motorola Solutions is a provider of mission-critical communication solutions and services for enterprise and government customers. To learn more, visit www.motorolasolutions.com.