Responsys, Inc. (NASDAQ: MKTG) said it has entered into an agreement to be acquired by Oracle for USD27.00 per share in cash or approximately USD1.5bn, net of Responsys´ cash.
The addition of Responsys extends Oracle´s customer experience cloud, which includes commerce, sales, service, social and the Oracle marketing cloud.
The board of directors of Responsys has unanimously approved the transaction. The transaction is expected to close in the first half of 2014, subject to Responsys stockholders tendering a majority of Responsys´ outstanding shares and vested equity incentive awards in the tender offer, certain regulatory approvals and other customary closing conditions.
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit: responsys.com.