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Jetstar picks Nuance for virtual assistant duties

17 December 2013

Nuance Communications, (NASDAQ: NUAN) said that Jetstar has launched a new virtual assistant called “Ask Jess” which is based on Nuance Nina Web, an intelligent virtual assistant that delivers a human-like, conversational customer service experience.

Customers type to Jess, and Jess provides the answers. Jetstar is the first airline to deploy Nuance Nina Web virtual assistant for customer service.

The new Ask Jess virtual assistant draws on Nuance Nina, an intelligent virtual assistant that leverages innovative natural language understanding technology and delivers a conversational interface to web visitors which simulates human conversation. Nuance´s Natural Language Understanding (NLU) technology allows applications like Ask Jess to understand a customer´s intent through an interactive, text-based chat experience. By understanding what customers want, Ask Jess makes getting information on booking, baggage and seating easier than navigating pages on a Web site. Jetstar´s Ask Jess virtual assistant is also fully integrated with the company´s existing live chat service, delivering a seamless handover to human support when required.

Nuance Communications is a provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with devices and systems. For more information, visit


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