Marin Software partners with BlueKai Partner on search advertising

Marin Software (NYSE: MRIN) has announced its Marin Audience Connect along with an official partnership with BlueKai, an independent SaaS solution for data management, analysis and activation in marketing.

Marin Connect serves as the foundation of Marin Software, powering marketers´ ability to unlock the potential of their data and deliver the right offer to the right audience at the right time for the right bid.

Through BlueKai, Audience Connect unites advertisers´ first- and third-party audience data with keyword intelligence. Advertisers can now target more effectively, customize creative and optimize bidding by specific audiences for search campaigns as well as display, video, analytics, native advertising and site optimization.

Marin Software provides a leading revenue acquisition management platform used by advertisers and agencies to manage more than USD5bn in annualized ad spend. Headquartered in San Francisco, with offices worldwide, Marin´s technology powers marketing campaigns in more than 160 countries. For more information, visit: http://www.marinsoftware.com/solutions/overview.

The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency and performance in their marketing.

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