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GovDelivery shares tips to help government agencies reach more citizens

GovDelivery recently released “Public Sector Communications: Digital Outreach Best Practices,” providing key strategies and tactics for government agencies to expand their reach to citizens and stakeholders.

Critical to the success of any digital communications program, the guide shares tips for driving mission value and greater impact by reaching more people with agency communications.

“For public sector organizations to be successful today, rapidly and cost-effectively building large digital audiences is one of the most important things that can be done,” said Scott Burns, CEO and co-founder of GovDelivery. “In working with more than 1,000 government agencies to develop digital communication strategies that drive more mission value, we´ve pulled together key strategies for expanding audience reach in this guide.”

GovDelivery´s subscriber growth guide lays out how public sector organizations can build the largest possible base by leveraging existing contact lists, promoting sign-up options across digital properties and networking with other government organizations to drive dramatically more traffic through an agency´s sign-up process. The document guides government communicators on connecting to different audiences and growing stakeholder reach by utilizing the same foundational digital channels that the private sector uses: direct communications such as email and SMS/text messaging. The complimentary guide can be downloaded at

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