16 December 2013
For the third consecutive year, Air China recently attended the world famous Hospices de Beaune auction held in Burgundy, France´s top wine-growing region and picked up 2013 young bottles for its First Class passengers on international routes.
Hospices de Beaune auction was held for the first time in 1859. Since then, Hospices de Beaune has brought together many vineyards, over 85% of which are top quality ones. So every year, wine dealers and lovers flock to the auction for Burgundy wines.
Before the auction, Air China´s relevant staff did in-depth research into the domestic and foreign wine markets, and participated in wine workshops to learn about the historical backgrounds, sales prices, colours and flavours of the wines to be auctioned off at the Hospices de Beaune auction, and came up with three plans ensuring that Air China could get the best deals.
Air China has been serving up top-quality wines for its First Class passengers on long-range international flights, and is the first domestic carrier to pick up wines from a top wine auction in the world.