12 December 2013
WestJet (TSX: WJA) said it has released the airline´s second annual holiday video, The WestJet Christmas Miracle, showing how WestJet and Santa teamed up to delight unsuspecting travellers with a real-time holiday surprise.
WestJet´s Digital Command Centre and a team of more than 150 merry WestJetters became Santa´s helpers, delivering personalized gifts to guests arriving in Calgary as part of a true holiday miracle.
Last year, WestJet´s inaugural holiday video reached nearly 500,000 views in just weeks. Once the video reached the milestone of 25,000 views, the airline donated flights to a family in need through WestJet´s community investment program. This year, WestJet Cares for Kids will continue this tradition by donating flights through Ronald McDonald House Charities, one of WestJet´s six partner charities, once the video reaches 200,000 views. Canadians can help to reach this goal by sharing the WestJet Christmas Miracle video with friends and family.
WestJet offers scheduled service to 88 destinations in North America, Central America, the Caribbean and Europe. Powered by an award-winning culture of care, WestJet pioneered low-cost flying in Canada. Recognized nationally as a top employer, WestJet now has more than 9,600 WestJetters across Canada.