The Adobe (NASDAQ: ADBE) Digital Index 2013 online shopping data for Cyber Monday shows online sales for the day increased by 16 percent year-over-year (YoY) to USD2.29bn.
A record 18.3 percent of sales came from mobile devices, an increase of 80 percent YoY. Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record breaking online sales. While “Brick and Click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42 percent share.
Adobe´s online shopping data is based on the analysis of nearly 900 million visits to 2000 retailers´ websites on Cyber Monday and more than three billion visits since Thanksgiving Day. Adobe said 70 percent of online sales with the top 500 US retailers are generated by companies using Adobe Analytics, a key component of Adobe Marketing Cloud.
“Retailers earned ten percent of their holiday sales in just the last five days, an increase of 26 percent YoY,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe. “Sales from mobile devices saw the biggest gains with an 80% increase over last year.”
According to the index analysis, smartphones and tablets drove USD419m in online sales on Cyber Monday, a new record. Social media sites drove USD148m in online sales between Thanksgiving and Cyber Monday, a two percent share and flat compared to last year. Twitter´s share grew most (up 24 percent) to nine percent of total online sales. Pinterest also saw strong growth increasing its share of referral traffic by 17 percent YoY. Facebook drove 64 percent of all social media driven sales, an increase of 12 percent. Cyber Monday sales peaked between 8 and 9 pm eastern time with sales bringing in USD150m in one hour.