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Playa Hotels & Resorts names new chief marketing officer

3 December 2013

Bruce Wardinski, chief executive officer, Playa Hotels & Resorts B.V. has appointed Kevin Froemming, to the newly created position of executive vice president and chief marketing officer for Playa Resorts Management.

Previously Froemming was president of Unique Vacations, the worldwide representatives of Sandals & Beaches Resorts.

The announcement follows Playa´s recent agreement with an affiliate of Hyatt Hotels to own and manage Hyatt´s two new all-inclusive brands: Hyatt Ziva and Hyatt Zilara, throughout Mexico and the Caribbean. Playa also recently acquired Real Resorts.

Playa Hotels & Resorts B.V. is a leading owner, operator and developer of all-inclusive beach resorts. Playa Resorts Management is the operational management component of the organization. Playa´s portfolio consists of a collection of 13 premier resorts comprising 5,805-rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica. For more information visit:


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