Adobe (NASDAQ: ADBE) said its online Thanksgiving Day and Black Friday sales saw a record 1.062bn and 1.93bn, respectively.
For the first time, more than 24 percent of online sales occurred on smartphones and tablets, a record increase of 118 percent year-over-year. iOS-based devices drove more than USD543m dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for USD148m in online sales, a 4.9 percent share of mobile driven online sales.
“Online shopping data shows that consumers took full advantage of their mobile devices to shop on Thanksgiving Day and ´omnishop´ while in stores on Black Friday,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe. “In an attempt to play every angle possible, retailers poured money into new mobile capabilities by adding Wi-Fi to key stores, expanding mobile app offerings, and optimizing websites for easier transactions from small screens. The results were record online sales driven by tablets and smartphones this year.”
Adobe Systems Incorporated operates as a diversified software company worldwide. The company operates in three segments: digital media, digital marketing, and print and publishing. Adobe Systems Incorporated was founded in 1982 and is headquartered in San Jose, California. The company´s website is at http://www.adobe.com.