PRC-based carrier Hainan Airlines said it has won the International Travel Catering Association´s Mercury Award in the On Board Service category with its “In-flight Charitable Tickets Auction” service.
ITCA said that its Mercury Award identifies and congratulates companies and organisations in the travel catering sector who have shown innovation in the creation of their service offerings.
The awards are evaluated and selected by an expert jury using innovation, operating quality and customer satisfaction as indices.
According to the group, the Mercury Awards programme is a global competition comprising seven unique award categories including On Board Service, Food or Beverage, Equipment, Skills Development, Systems and Process Development, Inspiration and Environment and Sustainability.
Since 1982, several airlines, including British Airways, American Airlines (OTC: AAMRQ), Lufthansa, Thai Airways, Asiana Airlines, Korean Air, Qantas Airways, Etihad Airways and Qatar Airways have been recipients of the Mercury Awards.
The On Board Service award won by Hainan Airlines is the most prestigious and sought-after of the awards, the group said.
Find out more at www.hnair.com.