Open Close

ShopAdvisor partners with Digimarc to enhance scan-to-buy shopping experience

ShopAdvisor reported it is bringing a new, interactive shopping experience to advertisements in the print edition of Hearst Magazines´ House Beautiful.

Powered by ShopAdvisor and Digimarc Corp. (NASDAQ: DMRC), House Beautiful is the first magazine to offer print advertisers a way to enhance the value of ads with shoppability.

ShopAdvisor´s innovative service allows readers to discover and then shop for products they are interested in, using the Digimarc-powered HB Connect app for iOS or the Digimarc Discover mobile app for Android.

Founded in 2011 and based in Boston, Mass., ShopAdvisor also offers consumer apps for iPhone, iPad, Android and the Web. For more information, visit

Digimarc, based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. For more information and the latest news, visit and on Twitter @DigimarcCorp.


If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.