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Research shows 92% of nonprofits use content marketing

Report from Content Marketing Institute (CMI) and Blackbaud (NASDAQ: BLKB) shows that 92 percent of nonprofit professionals use content marketing, with a whopping 91 percent using Facebook to distribute content, and 65 percent producing more content than they were one year ago.

In addition, 69 percent of nonprofit organizations have someone in place who oversees content marketing, but only 25 percent have a documented content strategy. Overall, just 26 percent say they are effective at content marketing, the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain clients/constituents.

“Forty-five percent of nonprofit professionals are challenged with a lack of knowledge and training about content marketing, compared with 26 percent of for-profit marketers,” says Joe Pulizzi, founder of the Content Marketing Institute and author of the book Epic Content Marketing. “As more nonprofit professionals become better educated on content marketing, we hope to see more of them develop documented content strategies and grow in confidence with their effectiveness.”

Content Marketing Institute is a leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.

Serving the nonprofit and education sectors for 30 years, Blackbaud combines technology and expertise to help organizations achieve their missions. For more information, visit


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