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British Airways launches 'Yourope' digital campaign

UK-based carrier British Airways said it has launched a ´choose your own adventure´ digital campaign called “Yourope” designed to inspire travelers with new ideas for travel to popular European destinations, including Barcelona Paris Rome and Berlin.

A video series now live on provides travelers with two entry points to a city via an airport check-in kiosk, for example ´classic or curious´ Paris and ´posh or punk´ Berlin.

The viewer can then download the itinerary and view available travel packages to inspire their own trip to the city, the carrier said.

British Airways said that the videos were directed by Brandon LaGanke, a winner at the 2013 Emerging directors Showcase in Los Angeles.

In the upcoming weeks, British Airways will be launching six second postcards through Vine, featuring a snapshot of each city.

People will be able to view the videos and create their own versions. In addition Pinterest boards will be designed for each European destination showcasing the beautiful scenery, incredible landmarks, and hidden gems in each city.

British Airways has its home base at London Heathrow and flies to more than 70 different countries. In 2012 the airline carried more than 37m customers. The airline currently has a fleet of more than 270 aircraft.

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