The ACTIVE Network, Inc. (NYSE: ACTV) reported it has been selected by Electric Run as the exclusive global technology partner to expand into more than 20 countries in major cities including, London, Dublin, Milan, Amsterdam, Berlin, Barcelona, Tokyo and Dubai.
The Electric Run celebrates its first anniversary leveraging ACTIVE Network´s technology platform, which has supported more than 228,000 participants in 38 domestic events since November 2012.
Electric Run is a nighttime 5K run/walk experience, where the participants are an integrated part of the show. Featuring immersive “lands” of light and sound that transport the participant into an electric wonderland, Electric Run promises to transport the mind, body and soul to a new world in a healthy and drug-free way. Participants are encouraged to join in on the art by lighting up with glow sticks, LEDs and anything else their imagination can conjure up.
ACTIVE Network is the provider of activity and participant management solutions. For more information, visit: http://www.activenetwork.com or follow on Twitter @ACTIVENetwork.