Adobe helps marketers understand user engagement with cloud services

Adobe (NASDAQ: ADBE) said it has launched Adobe Mobile services for Adobe Marketing Cloud to help marketers better understand and improve user engagement with mobile apps.

Adobe Mobile services introduces a series of app-centric capabilities including a new user interface for mobile teams, app experience targeting based on GPS location, and audience testing to deliver optimized experiences. The new, cloud-based service is available TODAY and fully integrated with Adobe Analytics and Adobe Target. Additional support for solutions that provide mobile capabilities including Adobe Campaign and Adobe Experience Manager is expected in 2014.

Adobe Mobile services enable marketers to manage, optimize and better monetise their apps. The new, intuitive user interface and ability for developers to rapidly deploy the service allow customers to be up and running in minutes. The technology was also designed to enable marketers to truly tailor app content to the specific activity, time and location of individual users across a wide range of app categories including retail, entertainment, travel, broadcast and Adobe Digital Publishing Suite (DPS) publications.

Adobe Marketing Cloud includes a complete set of analytics, social, advertising, targeting, web experience management and cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. For more information, visit www.adobe.com.

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