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Virgin America launches "song and dance" safety video

San Francisco-based carrier Virgin America said it is launching the first-ever domestic safety video set entirely to music and performed in dance.

Launching on Google Play (NASDAQ: GOOG), YouTube and live on digital billboards across Times Square including the American Eagle billboard the video will take to the skies on flights nationwide in November.

Virgin America first made waves in the safety video genre in 2007, when it became the first domestic airline to feature a cheeky in-flight safety video across its fleet.

The cult favorite animated video will still be featured onboard the airline´s Red in-flight entertainment platform, but the new “VX Safety Dance” video will freshen up the rotation with a unique pre-flight safety experience that flyers will enjoy and pay attention to.

Virgin America said that the new video was directed by Hollywood film director (and Virgin America frequent flyer) Jon M. Chu (G.I. Joe: Retaliation, Step Up 2) and includes some of the top dancers, singers and choreographers from American Idol and So You Think You Can Dance with production by Virgin Group´s entertainment arm, Virgin Produced.

The company´s Virgin Produced unit is the film and television development, packaging and production arm of Richard Branson´s Virgin Group.

Launched in 2010, Virgin Produced´s films include thriller Limitless, social change film Machine Gun Preacher, epic action Immortals, award-winning Departure Date, comedies Movie 43 and 21 & Over and bio-pic Jobs.

In April 2012, Virgin Produced launched its own digital network of Virgin Produced Channels, with premium programming of lifestyle, music, travel, technology and comedy content currently available onboard Virgin airlines and expanding across other Virgin transportation, mobile, broadband, health club, hotel and retail operating companies.

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