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UBIC names new senior director of strategy & communications

UBIC, Inc. (TSX: 2158) (NASDAQ: UBIC) said it has appointed Sasha Hefler as senior director of strategy and communications to enhance UBIC´s brand awareness in the US.

Hefler has been working with UBIC for almost a year as an outside consultant assisting in various areas of marketing, branding and public relations.

Prior to joining UBIC, Hefler was president of Strategic Brands on Fire, developing marketing communication plans as well as business development strategies for legal corporations and corporate counsel conferences internationally for the past three years.

UBIC is a provider of Asian-language eDiscovery solutions and services. UBIC has extensive eDiscovery and forensic experience and expertise with information documented in Japanese, Korean, Chinese as well as English languages, and applies its expertise in connection with cross-border litigation, administrative proceedings and internal investigations, including those related to anti-trust investigations, intellectual property (IP) litigation, the Foreign Corrupt Practices Act (FCPA) and product liability investigations. The company´s website is at


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