ARRIS Group, Inc. (NASDAQ: ARRS) and SeaWell Networks, Inc. have announced an integrated advertising solution for multiscreen.
The solution quickly takes service providers into the world of IP television, enabling delivery of localized, session-oriented ads and programming at the home network level for unprecedented control and customization.
The solution integrates SeaWell´s Spectrum IP session delivery controller technology into the SkyVision ad insertion platform by ARRIS. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent ARRIS study.
The ARRIS SkyVision ad insertion management platform is a trusted solution for linear ad insertion, and soon will be available to operators with SeaWell´s Spectrum software, allowing unmatched control, management, and monetisation of multiscreen services.
SeaWell Networks Inc. is a leader in monetising multiscreen TV thanks to its industry first, per-user session control solution. For more information visit http://www.seawellnetworks.com/.
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. For more information: www.arrisi.com