Cablemas picks Oracle for customer data insights

One of the largest telecommunications companies in Mexico, Grupo Televisa subsidiary Cablemás has selected Oracle engineered systems to manage and capitalize on customer Big Data insights across finance, marketing and operations.

“With more than onem customers subscribing to Cablemás, our data offers a competitive advantage,” said Wendy Alin Arias Gallegos, strategic information manager, Cablemás. “By moving our core systems to Oracle, we can capture and capitalize on customer information in new ways, allowing us to deliver the highest level of service to customers.”

Oracle engineers hardware and software to work together in the cloud and data centre. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

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