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JetBlue rolls out Prism tailfin design

New York-based low-cost carrier JetBlue Airways (NASDAQ: JBLU) said it plans to debut the latest tailfin design to join the New York-based company´s line-up called Prism.

According to JetBlue, Prism will be featured exclusively on the airline´s Airbus A321 aircraft.

Prism, inspired by the Cubist art movement of the early 20th Century, will join the eight other official JetBlue tailfin designs. It was developed by JetBlue´s brand team, led by Lashonne Duncan, brand design manager.

The Cubist movement was revolutionary in its time, interpreting reality into two-dimensions on canvas, often dissecting and reassembling the image, challenging the audience to look at regular everyday things in a new way.

“That´s how JetBlue looks at the world, and how we continue to reinvent the travel experience for our customers,” Duncan said. “That ethos continues into our future, with Mint, our interpretation of the premium coast-to-coast product.”

On September 30, 2013, JetBlue announced product details for Mint, it´s take on the premium transcontinental product, designed to compete with other airlines´ business class. JetBlue will offer Mint starting June 15, 2014, and on all flights between New York/JFK and Los Angeles by the end of 2014. Mint will be offered on all flights between New York/JFK and San Francisco by the end of the first quarter of 2015.

JetBlue first introduced green to its aircraft line-up with the introduction of JetGreen, a special livery celebrating JetBlue´s sponsorship of the New York Jets football team. Green was limited to that aircraft until the introduction of Prism, and is now part of JetBlue´s permanent palette.

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