FICO (NYSE: FICO) said it has released the mobile game FICO Missao: Positivo in Brazil.
In the game, consumers test their financial knowledge and earn status and coins. The game is available on the Android and iOS mobile operating systems, and can be downloaded for free from Google Play and the Apple App Store.
FICO Missao: Positivo brings entertaining financial education to Brazil´s 30 million smartphone users, especially young adults and the new and growing middle class. The game is designed to help players understand their financial obligations and how their payment behavior affects their credit options.
In a country where 45 percent of consumers are unbanked, and where 25 percent of the middle class and 75 percent of segments D & E have credit restrictions, there is a strong need to help consumers understand how to manage their finances and build their credit responsibly. FICO Missao: Positivo gives players tips on how to practice good credit behavior.
FICO is a leading analytics software company, helping businesses in 80+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. Learn more at www.fico.com.