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Starwood Hotels launches Aloft brand in Panama

US lodging firm Starwood Hotels & Resorts Worldwide Inc (NYSE: HOT) TODAY said that its Aloft brand has arrived in Panama.

According to Starwood, Aloft Panama is the fourth Aloft hotel to open in Latin America, since the brand made its debut less than two years ago. It is owned and operated by Nuevos Hoteles de Panama SA under a franchise agreement.

Aloft Panama offers 139 spacious loft-like rooms, tech forward innovation and a buzzing, social atmosphere. By 2014, it will offer an additional 186 rooms as part of an expansion phase.

Starwood said that Panama is a market in high-demand among business travellers and enjoys an increasing number of leisure tourism.

Strategically, Panama is an important market for Starwood. Following this opening, Starwood will operate five brands in the country, including Aloft, Sheraton, Four Points by Sheraton, Le Meridien and Westin, and will extend its footprint to eight hotels.

Aloft Panama is adjacent to Sheraton Panama and Convention Center and strategically located across the city´s ATLAPA Convention Center and is approximately 5 KM from downtown and the financial center, making it convenient for business travelers.

The Aloft brand has more than 75 hotels in 14 countries around the world. Geared to the ´always on´ next generation of traveler, the Aloft brand offers a tech-forward experience and a modern style of design.

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