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OnAir looks to pump in-flight entertainment into passenger devices

European in-flight entertainment and connectivity techmology provider OnAir said that its new OnAir Play system will allow air passengers to have access to a range of content including live news and sport updated throughout a given flight and can buy destination-based goods and services to ease their arrival using their Wi-Fi-enabled devices.

According to the firm, passengers connect to the Wi-Fi hotspot to enjoy a range of entertainment features. The passenger interface, which the firm said is fully customisable, is compatible with all device types, regardless of brand, screen size and operating system.

OnAir´s onboard GSM and Wi-Fi networks mean passengers can tweet, email, send text messages, browse the Internet and make calls.

OnAir Play gives airlines the freedom to provide extensive inflight entertainment content directly to passengers´ own personal electronic devices through the onboard wireless network.

The firm said that its system makes IFE a viable option for short-haul and regional operators, with a passenger service differentiation and revenue generating opportunities, such as the sale of content and advertising opportunities.

Airlines opting to offer OnAir Play have the option to continue working with existing content providers, or work with OnAir to create content integrated packages.

The solution was developed in conjunction with inflight entertainment expert Advanced Inflight Alliance AG (AIA) and its software group DTI, through its Wireless Inflight Services and Entertainment. It provides full video-on demand capability with secured wireless Digital Rights Management streaming approved by major studios through renowned AIA content specialist IFP.

OnAir was incorporated in February 2005 and is owned by SITA, an IT solutions provider to the air transport world. OnAir is a member of the GSM Association and an Inmarsat Distribution Partner for both SBB and GX Aviation services.

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