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GOL, Delta Air Lines say alliance has achieved key milestones

Twenty months after Atlanta USA-based carrier Delta Air Lines (NYSE: DAL) and Brazil-based GOL Linhas Aereas Inteligentes (BM&FBovespa: GOLL4) (NYSE: GOL) announced their enhanced long-term alliance the companies said they have achieved several important milestones.

Delta and GOL said they have accomplished immediate objectives including an expansion of their codeshare agreement, the provision of additional benefits to the airlines´ loyal customers and the creation of a more consistent experience at airports.

Currently GOL has the ability to offer its customers access to the five markets Delta serves between the USand Brazil including Brasilia – Atlanta, Rio de Janeiro – Atlanta; and between Sao Paulo and Atlanta, Detroit and New York JFK.

Additionally, GOL´s customers from the following local markets currently have access to Atlanta and will soon have access to Detroit and JFK.

The Delta-GOL codeshare agreement provides Delta customers access beyond Brazil as well, including connections to Asuncion, Paraguay and Montevideo, Uruguay.

As of July, GOL started to offer Delta flights on GOL´s website,, Voe GOL stores, GOL´s call center and travel agents. The alliance benefits commercial customers with joint contract agreement to serve corporate customers allowing them to have a single contract for service on both carriers.

Furthermore, the airlines have initiated a joint marketing campaign to promote GOL´s ability to sell Delta on their channels. As part of the joint branding efforts, customers traveling with GOL will now see the Delta logo and the phrase “in partnership with Delta” illustrated close to the boarding door of the GOL airplanes. All GOL planes will soon carry the Delta brand.

One of the additional milestones of the alliance is the co-location of the airlines. In April, Delta moved from Terminal 1, A Wing to Terminal 2 C Wing of the Sao Paulo-Guarulhos International Airport. For GOL and Delta customers co-location increases ease of connectivity and facilitates the process of re-checking bags after clearing customs since gol counters are located immediately after leaving the secured customs area.

The alliance set in motion a plan to increase shared benefits to Delta´s and GOL´s most loyal customers. Along with the ability to accrue and redeem flight awards, Delta customers now enjoy complimentary access to GOL´s VIP Lounges in São Paulo and Rio de Janeiro-Galeão International airports. Likewise, Delta Sky Clubs in Atlanta, New York-JFK and Detroit are available to Smiles Diamond members at no charge.

GOL´s Smiles Diamond elite members have now access to priority check-in and boarding on Delta´s flights through Delta´s Sky Priority. Delta´s Diamond, Platinum and Gold Medallion members have access to the same benefits. Delta´s Sky Priority is a series of distinctively branded priority airport services designed for high value customers, allowing them to move quickly through the airport.

As part a USD 3bn investment in enhanced global products, services and airport facilities, Delta offers fully flat-bed seating with direct aisle access in the BusinessElite cabin on its routes from Sao Paulo to Atlanta and JFK, as well as from Rio de Janeiro to Atlanta.

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