New York-based humanitarian organisation the United Nations Children´s Fund (UNICEF) brought China-based carrier Hainan Airlines into its “Change for Good” programme making Hainan the first mainland China-based carrier to join the “Change for Good” alliance.
Launched in 1991, “Change for Good” is one of UNICEF´s longest-running collection partnerships, designed to call for air passengers to voluntarily donate money to help implement its healthcare and welfare programs, aiming to improve the lives of children in over 150 developing countries across the world.
Under the terms of the long-term “Change for Good” cooperation agreement with UNICEF, Hainan Airlines plans to initially introduce the program on its Beijing-Haikou flights, then extend it to other domestic and international flights, as well as VIP lounges.
The funds collected on Hainan Airlines flights will be directly delivered to UNICEF and will be used to support children in need.
A signing ceremony was attended by UNICEF representative to China Gillian Mellsop HNA Group´s EVP Zhu Weijun Hainan Airlines´ chairman Chen Ming and HNA Transforex Currency Exchange´s president Hui Chengkun.
Gillian Mellsop indicated that Hainan Airlines is a model that can be followed by other companies, and UNICEF hopes that Hainan Airlines is successful in bringing more people on board to help improve the lives of children in China and other developing countries.
Find out more at www.global.hnair.com.