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London Luton Airport launches mobile website

UK-based London Luton Airport said it has launched a mobile optimised version of its website recognising the increased desire of customers to view the site on their smart and feature phones.

Designed and built by UK mobile marketing firm Incentivated the mobile website takes a live XML feed of flight data from air traffic control and provides users with a real time flight information source while they´re on the go.

Using Incentivated´s phone detection API, users accessing the main website URL on their phones will be automatically re-directed to the mobile version of the site.

Site and content search functionality is included and content can be re-organised (by a single tap) within displays to meet visitors needs. For example, flights can be arranged by arrival/departure time, current status or by flight number and the search tab allows quick keyboard entry of flight number or destination airport.

The site also provides access to third party resources to help users find their way to and from the Airport by linking the journey planner mode with Google (NASDAQ: GOOG) maps for customers driving to the airport, and to National Rail for those using the train.

Again, using tabbed secondary navigation; customers can quickly and easily switch between travel options. Amongst other important functions is the ability to book car parking in advance, a dynamic news alert banner activated under the masthead giving headline access to important operational information and, on supported Android handsets, an “Indoor Mapping” function.

This new feature from Google allows passengers to display a map of the airport terminal to help navigate their way around and see where various facilities, shops and restaurants are located.

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