New York-based low-cost carrier JetBlue Airways (NASDAQ: JBLU) said it has launched a fully customised lie-flat seat which will be available on popular North American transcontinental routes next year.
The airline said it is committed to reinventing the transcontinental experience by adding service, comfort and amenities at an affordable price that is expected to stimulate market demand.
New lie-flat seats are expected to debut in the market on new Airbus A321 aircraft beginning in the second quarter of 2014 on the two most popular nonstop routes in the United States New York to Los Angeles and New York to San Francisco.
In addition, JetBlue said it will be the first and only airline in the market to offer customers the option of a completely separate single suite seat that includes a closable door for increased privacy.
Barger introduced the new seat at the Global Business Travel Association convention in San Diego.
The new lie-flat seat, created in a partnership with Northern Ireland-based Thompson Aero Seating, will be displayed in a unique 2-1 configuration. Rows 1, 3 and 5 will offer 2-by-2 seating, and rows 2 and 4 will offer private suites, with one seat on each side of the aisle.
JetBlue serves 79 cities with 850 daily flights and plans to launch service in 2013 to Worcester, Massachusetts, Port-Au-Prince, Haiti, as well asLima, Peru, subject to receipt of government operating authority. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required.
For information visit www.jetblue.com.