UK fashion house Burberry, a British heritage luxury brand, announced its trading results for the first quarter on Wednesday, which revealed that its underlying retail sales for the quarter increased by 18% to £339m.
The company also said its comparable store sales increased by 13% for the quarter. These results were said to be driven by an exceptional response to Burberry’s Spring/Summer 2013 fashion promotion and are in line with its expectations for the quarter, despite the current challenging trading conditions. Burberry believes this increase in sales has also been helped by cohesive monthly fashion groups, as well as its advertising campaign and shows generating record reach and engagement.
Burberry’s broad based growth in both offline and online sales has reportedly been facilitated by its digital investment, as well as strategic and operational measures. The company has opened seven mainline stores, which included two stores in Shanghai, a third store in Mexico and a relocation in Frankfurt, and has also integrated its online commerce into regional infrastructure.
As of 30 June 2013, Burberry had 207 retail stores, 212 concessions, 50 outlets and 64 franchise stores selling its designs apparel and accessories globally.
Chief executive officer of Burberry, Angela Arendt, said: “We are pleased with our first quarter retail performance. Spring/Summer 2013 was a standout season driven by innovative marketing, cohesive monthly fashion groups and exceptional execution from all corporate and regional teams. Looking forward, the macro outlook remains uncertain and we will continue to focus our investment on profitable high growth opportunities by channel, region and product categories.”