Media company News International, a UK operation that publishes the Sun, the Times and the Sunday Times newspapers, revealed in a statement in The Times today that the company is changing its name to News UK and also has a brand new logo, which is based on the new logo of parent company News Corp.
The company, owned by Rupert Murdoch, has reportedly rebranded following a phone hacking scandal, which came to light in 2011. It is making fundamental changes of governance and personnel to draw a line under the recent past and according to reports, new policies and procedures are in place. The company’s main titles are all under new leadership and the executive team is said to have been transformed.
Accusations of phone hacking, the practice of intercepting telephone calls or voicemail messages, saw the closure of the company’s Sunday publication, News of the World, and several journalists were arrested. News International has stressed that it apologised to the people affected by the phone hacking and co-operated with all the relevant authorities, as well as setting up a compensation scheme.
Murdoch’s News Corp is also being split into separate publishing and entertainment companies, with the more profitable entertainment business being spun off as a separately listed new company called 21st Century Fox, while News Corp will encompass the publishing businesses.