Velti (NASDAQ: VELT) and Bauer Media Group UK said they have signed an exclusive two-year mobile marketing partnership.
Velti will manage and maintain all mobile interactivity, marketing and promotions for Bauer´s 43 radio stations, including powering all mobile messaging for brands such as Magic 105.4, KISS, Clyde 1, Key103, Radio City, Wave105 and Kerrang!
This new partnership will help continue the strong and on-going relationships between Bauer Media and their audiences. Velti is running all of Bauer´s mobile messaging and interactivity, focusing on compliance and operational excellence. In addition, development of new concepts driving engagement and loyalty using data and customer relationship management (CRM) mechanics will be part of the services.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. For more information, visit www.velti.com.
The Bauer Media Group is a media company with more than 570 magazines, over 300 digital products, and 50 radio and TV stations. For more information visit www.bauermedia.co.uk.