US-based social network Facebook Inc (NASDAQ:FB) plans to announce a deal to acquire the Atlas Solutions ad-serving division of software giant Microsoft Corp (NASDAQ:MSFT) today, two informed sources told Ad Age.
As the magazine reported earlier in February, the payable consideration is expected to be below USD100m (EUR76m) based on previous offers for the business of between USD30m to USD50m.
Sanjay Vasdev, a senior market analyst at Microsoft according to LinkedIn, recently explained in a blog post that one of Atlas’ analytics tools provides information about what kind of credit the social network should receive for a particular ad.
Representatives for Facebook and Microsoft did not comment on the matter, Ad Age said.
